So we more or less have confirmation now. Advergames are coming. What's an advergame you ask? Well it's exactly as it sounds, an advertisement cleverly disguised as a game.
That picture on the right, is of a Toyota Yaris advergame that has recently been rated by the ESRB. As the original quoted article has stated, there's been no announcement or release date, or even if it'll cost anything for that matter.
Sure I hate in-game advertising and lame product placement as much as the next gamer, but give me a free game and some achievement points to go with it and I'll play it.
So we more or less have confirmation now. Advergames are coming. What's an advergame you ask? Well it's exactly as it sounds, an advertisement cleverly disguised as a game.
