Steps to create a WordPress page from scratch
Are you a professional looking to enhance your brand and buy android ratings? Are you ready to create digital experiences up to the click?
Having an online presence will help you achieve your visibility, sales, and reputation goals. Your site will be a speaker. Don't worry if you don't have a web page yet and you don't know where to start building it; in this post, we explain how to create a page in WordPress from scratch. Step by Step!
10 steps to create a WordPress page from scratch
Ready to launch your business and start gaining visibility online? Here are the steps you must follow:
- Design of the structure and content of the site.
- Structure
Do not start the house with the roof or start designing like crazy without being clear about what you want. It all depends on your business idea:
- Colors. It is advisable to use a maximum of two or three color codes so that the appearance of your site is consistent.
- Typefaces. The ideal recommendation is to use no more than two for titles and paragraphs, always keeping readability in mind. Avoid handwritingstyles.
- Logo. Explore simplicity and be as conceptual as you can. For the logo, you can look for a symbol representing you or play with the initials of your name or that of your business.
The structure requires being clear about which sections you are going to include to make the menu. Each of them will be a new page created on your site: home, services, contact, about us, blog ...Give them a consistent name and use submenus if necessary to create pages and content for each of your services.
- About SEO, it is advisable to work on the keyword that corresponds to each product or service on your page. It will be much easier to find.
Contents
Now that you have defined the sections of your website, it is time to think about how to write the content well:
- Do not fill in by filling inand think carefully about what you are going to say. Be persuasive.
- Dokeyword research to know exactly which are the most searched words about your services and the sector.
- Use the keyword with a density between 0.5% and 1%. Repeat it without being redundant or cluttering the text and use other related words.
- Write between 600 and 900 words. If your services are not enough and reaching the goal becomes an uphill road, it will be enough to exceed 300 words. If you do not exceed them, you will likely be penalized by Google's algorithm for thin content.
Design
Now it's time to show your most artistic side. Quality images and photographs that perfectly match the layout and length of the texts. If they don't convince you, don't even think about it, use professional graphic content in image banks, or leave it in the hands of an expert.
Choose domain and hire the hosting
Choosing the wrong server or domain can indeed affect visibility. At the end of the day, it is the place where you will have your page hosted, but there is a multitude of platforms and services where you can acquire your own domain and hire hosting.
It's a matter of taking a look at the plans and choosing the one that suits you best. Or if you decide to leave the construction of your page in the hands of a specialized agency, they will take care of the entire process, making the transfer delicately so that after all the development and the same position, you can have your page available to all users. You will only have to worry about enjoying yourself.
- DOMAIN is the name of your website and with which users will search for you in the browser bar. Being a perfectionist, your keyword should appear there, although it is not always possible due to the extension.
- HOSTING is the home of your website, so it has a great responsibility for its loading speed. Think carefully about the hosting provider you are going to choose.
With that said, let's move on!
Download and install WordPress.
Many hosting services already include in their price the installation of a CMS such as WordPress, so they take care of installing it automatically and giving you the access data. When this does not happen, you have to download the latest version of the platform. It will be an easy and guided path.
All ready!
Select a template or theme
It is essential to think about your business's activity so that the chosen topic keeps the same tune. There are so many options. Some free templates will already be installed in your control panel. They're great, to begin with, although they don't provide all of the customization options that you might want to experience. You may run into some drawbacks if you don't know much about CSS code.
Go to Appearance Themes. Place the pointer over any of the themes; you can activate it or go to preview.
If you want to see new options, you can go to Envato and find many different responsive Premium template styles.
Actually, there are many portals on the internet to find free and paid or premium templates or themes. It is best to ask an expert for an opinion to make sure that the chosen topic is the best option for our website. After all, it is an investment.
Whatever your option, you can customize the appearance of the themes.
Install the necessary plugins
As you work on your site, you will need, or not, new plugins. You can always try a few new ones and discard those that become outdated. We show you some of the most used:
- SEO By Yoast. A great tool to keep control of readability, keywords, route configuration, URLs, links, titles, etc. It allows you to optimize the site for search engines.
- WP Rocket. Its purpose is to keep the speed optimized.
- Jetpack. The mega plugin with dozens of features for your website: JSON API, Custom CSS, Carousel, Site Statistics, and much more.
- Akismet. It keeps your site away from the dreaded SPAM.
Remember that these plugins are just a small sample. There are many more.
Optimize images
It affects the loading speed. If you upload your own pixel images galore when they are going to look tiny on your site, PageSpeed will give you a bad score. For this reason, we recommend that before uploading them, you use Photoshop or another tool.
Contact forms
We have collected the best WordPress contact form plugins for you:
- Contact Form . Free and with a large number of downloads. It is effortless to use.
- Caldera Forms. It is easy to use and contains a multitude of functions. In addition, it has a good visual editor.
- Formidable Forms. It provides other functions beyond other plugins. It is 100% optimized for mobile.
- Ninja Forms. Its free feature has limited options, while Premium offers constant updates, support, and lots of extensions.
- Form Maker by WD. It allows you to create attractive forms to obtain valuable data from your clients.
Load the contents
- The most awaited moment has arrived. You have spent a lot of time and effort invested in the previous work. Everything will be much easier from now on; you just have to use a layout maker to load all the text and image elements as you like. It is a matter of selecting rows, entering blocks of text or images, and adjusting sizes so that everything fits in the template structure.
Evaluate SEO
It is a good time to check that the URLs are clean, that the H1s are correct, eliminate all the demo content that is not published, check that the menu is well configured. The internal links do not give errors, establish SEO titles and meta descriptions to favor the CTR, review H1 and H2 captions with keyword, image optimization, and spelling mistakes, among other things.
Index your website
That is, Google appends the site to its index to show them in search results. And for this, you must uncheck the option 'deter search engines' and remove the 'maintenance mode. At this point, you will also need to configure the sitemap.xml and upload it to your Google Search Console account.
Are you ready to take off?
Finalizing your website in WordPress
You already know how to build your corporate website from scratch in WordPress. And although it is not a difficult task, we know that it will take time.
Don't worry about anything; you can put yourself in the hands of a web designer. Your page is about to become your best cover letter.
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