Image shamelessly linked from Hardcore Gaming 101. Now you're playing with power - Turtle Power!
1990 was a fabulous year for Peter Laird, and Kevin Eastman, creators of the Teenage Mutant Ninja Turtles characters. They saw the 4 intrepid heroes at the height of their popularity. The comic book was selling, the cartoon series was all the rage among adolescent males, and the live-action movie starring the turtles came out and became the most successful independent film of all time. In addition, TMNT the action figures were selling well, and as such, "Turtle Mania" was in full swing. Pizza Hut even did a TMNT-themed promotional tie-in where they did a concert tour of guys in rubber Turtle suits singing and dancing to 80's rock called the "Coming Out Of Their Shells" tour, complete with pay-per view performance and VHS, and audio cassette. One might even go so far as to say that the 4 turtles had over-saturated the market by that point.