I think they are going to have to do a price drop.
They officially announced they are going to be doigna price drop on their regular BluRay DVD players.
That was one of their original selling points was it not?
Thats the PS3 was a gaming system AND a bluray player that was cheaper than the other ones on the market at the time?
Here's some of the latest pricing.
http://www.circuitcity.co...s=cust_rating_overall_avgThe problem with the HDDVD vs BluRay battle is going to be convincing the general public that they "need" to buy this media format. Back in the day, it's wasn't too difficult a sell to convince the public to move from VHS to DVD since DVD was becoming the industry standard. It's going to be tougher this time around because Joe and Jane Public are likely to ask: "Why do I need another DVD player?".
The next point is one that was brought up earlier regarding storage space. People are becoming more likely to be willing to download items to their hard drives rather than have another "thing" that they have to store in hard media format, taking up space in their homes; whether that's HDDVD or BluRay discs.
This becomes more of an issue for Sony since they've committed their PS3 system discs to the BluRay format. Therefore, if they don't issue a significant price cut (i.e. $200) before Holiday 2007, they're risking continuing to collect dust on store shelves unless some massive exclusives come their way that blow the doors off of anything Nintendo or Microsoft have planned; which is not likely at this point. And even if they do succeed in getting such software, they have to still be convincing to the general public that this format won't be dying out in a year or two to that of downloaded movie content if they're trying to still use BluRay as a selling tool.
Not an enviable position no matter how you slice it.
I agree 100% with Cobra Blade's assessment.