@Tan, I agree that the 2K games kick EA's asses. I'm hoping that their All-Pro Football 2K8 can compete with Madden. EA really pissed me off with that NFL-exclusives deal...3 more years of shitty Madden lameness. The last Madden game I owned was Madden '95 on the Genny.
I do enjoy Crackdown, it's been worth the purchase imo. So for me if the Halo 3 Beta activation is the announcement then all the better.

Even if Microsoft buys Take Two, wouldn't Rockstar still publish the GTA4 for PS3?
Maybe the announcement is the new Halo 2 maps that were rumored to only be playable on 360.